DS LAUNCHES CAMPAIGN FOR OGDEN/WEBER APPLIED TECHNOLOGY COLLEGE

Recently named agency of record for Ogden/Weber Applied Technology College, Design Solutions Integrated Marketing was charged with increasing enrollment at the College. "We got a little funky with the new campaign," said Jodi Holmgren, Design Solutions Marketing Strategist. "The new campaign was designed to speak directly to the various market segments and features OWATC students." The initial campaign includes a series of direct-mail pieces targeting both re-entry and new students, mall posters (Newgate Mall) and collateral for career counselors, and custom fit training materials.