E-MARKETING 101

The Internet should be on your short list of ways to target new customers. It’s cost-effective and timely. In order to effectively utilize this opportunity, you need to have a formal system in place to harvest and manage a database of e-mail addresses.

To get started, gather e-mail addresses of every customer, prospective buyer, referral source and anyone else you want to contact electronically. This process should be centralized with one specific person being responsible for gathering and continually updating your list.

No one likes SPAM. Send a letter to your target list telling them what you’re doing, and include a simple form they can fax back to you. By asking them to e-mail the address to you, so you know you have their permission to contact them via e-mail.

Electronic newsletters are a great tool to stay in front of your clients and prospects to keep your company top-of-mind! Call Design Solutions at 622-1212 for a proposal on e-marketing solutions for your business.