Here are strategies that can help a committee working with a designer:
-
Let your designer know who the decision makers will be and what is most
important to them before the design process begins. This is the time to ask for
as much input as possible from the committee, to prevent disasters later on.
You don’t want the expense of the CEO’s napkin sketch appearing after
production has already begun.
- Decide, in advance, which person(s) on the committee will be making design
decisions. Important: Keep your buyer or target audience in mind at all times.
What appeals to, or repels, persons inside your industry or on the committee
might have the opposite effect on someone within the target market.
- Make available any important market research or corporate requirements
to your designer well before the concept phase.
- To save time, money and headaches, choose one person to consistently
communicate the needs of the committee to the designer.
- Ask your designer for a production schedule and deliver it to all members
of the committee.
- Make sure all committee members “sign off” on one stage of
development before going on to the next stage.
- Manage expectations and emotions of the committee. Set clear parameters,
limit the number of decisions to be made, and stick to deadlines.
- Document everything
- If you really want the project to move quickly, after the initial fact
gathering phase, look for approval, not input.
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